Amy Balderson’s unwavering commitment and vision for Legacy® were born from a deeply personal loss. The idea first took root while Amy was working as a broadcast journalist in Florida, inspired by one of the most cherished people in her life: her grandmother. When her grandmother passed away after a long battle with cancer, Amy vowed to honor her memory by creating a central “Memory Bank”—a platform where people could preserve and celebrate their loved ones’ legacies through audiovisual technology.

This promise evolved into Legacy®, a groundbreaking initiative Amy founded to empower individuals to document their personal experiences, values, and contributions in a global, accessible repository. With the support of influential figures who have shaped our world, her vision is steadily becoming reality.

Each interview Amy conducts fuels her passion to help others transform their life stories into compelling digital content. This work not only highlights the strategic frameworks behind their impact but also provides viewers with a deeper understanding of today’s world and their own connection to the past.

About Amy 

Amy brings a wealth of global experience to her mission. With a career spanning Europe, Asia, and the U.S., she has excelled in broadcast journalism, public affairs, and strategic corporate communications consulting. Before co-founding Legacy® and later StoryShare, she was a senior consultant in public affairs, crisis management, public relations, and corporate communications, serving clients such as ABB, Dow Chemical, Novartis, Lego, Procter & Gamble, Royal Dutch Shell, Tetra Pak, and GTE/Verizon.

Her diverse background includes several years in Tokyo with AIG, where she honed her skills in communications training. In Florida, she served as a television interviewer, director, and producer, contributing to a successful county franchise strategy. She also worked as a political consultant and as a PR manager for a commercial and residential real estate developer. Amy holds a Bachelor of Science from the University of Florida’s College of Journalism and Communications and is certified by the British Psychological Society (BPS) through OPP Oxford.